New showroom set to debut at NeoCon 2023
As we continue our pursuit to make great Scandinavian design accessible to the North American market, the next adventure is the grand opening of our new showroom. Sprawling the third-floor corner of THE MART, the new space will be much more than a furniture showcase; it will be an immersive experience. The showroom will debut at the world's largest stage for the commercial design industry, NeoCon, June 12-14, 2023.
Our flagship showroom has resided in Chicago's historical landmark, THE MART, since 2018. Our first NeoCon in the building was overwhelmingly successful, expediting our brand's recognition. Due to such success, it was evident what the next evolution for us would be - remaining in the historical building and constructing an expansive new showroom.
We have stayed true to our core values - COLOR. DESIGN. LIFE. - when developing the showroom. Textured neutrals and soft hues will define the interior's foundation in order to highlight the furniture's unique and layered COLOR palette. Exposed concrete columns and polished concrete floors uncover years of measurements and messages - a revelation of the architectural language and showroom's past narrative.
Collaborating with interior design firm Kuchar, the exquisite, best-in-class showroom will emphasize Scandinavian DESIGN and culture.
“The concept behind the new Scandinavian Spaces showroom is to create a transcendental balance between work and play. A space that encourages the Swedish concept of ‘fika’ - an idea that one should sit and stay while conversing over a coffee and pastry. A tile detail reminiscent of the Stockholm train stations surrounds otherwise raw columns, another nod to the company’s roots. A tranquil ceiling color immerses guests in thoughtful design and, together with the playful furniture, will have a mood-boosting effect on one’s experience. Much like the design of the furniture, the showroom will blend forms and mix materials to push boundaries.”
A fully functioning café will also operate out of the showroom to celebrate the Scandinavian way of LIFE. Attendees can expect to enjoy a traditional Swedish 'fika' by ordering coffee and fresh pastries from the ScandiCafé while interacting with the furniture and experiencing it first-hand.
And, of course, new product introductions will be prevalent in our design. Nomad, an occasional table series with a carefree spirit, is set to wander in for its debut. RUT will also grace the space, for the mod modular sofa system is destined to become an instant classic. In addition, Lola, a new guest and dining chair with a fiery spirit and bold persona, will bring a lot of character to suite 366.
NeoCon 2023 will be a shared experience full of COLOR. DESIGN. LIFE. in our new Scandinavian Spaces showroom - suite 366.