NeoCon 2023 will be an immersive experience
Our new showroom in THE MART will debut during NeoCon 2023, June 12-14. In addition to housing innovative products and contract furniture for like-minded creatives, the showroom highlight and must-see attraction will be a full-functioning café within the space. Attendees can expect to enjoy a traditional Swedish 'fika' by ordering coffee and fresh pastries from our ScandiCafé while interacting with the furniture and experiencing it first-hand.
The smell of cinnamon and fresh Swedish pastries will waft the 3rd-floor hallways, tempting attendees with sweets as delicious as our furniture. Gourmet drinks using the finest organic, fair-trade, and fresh coffee beans will be available in the ScandiCafé. The menu of fresh brews is robust. Enjoy an americano, espresso, cortado, latte, or cappuccino while lounging in the showroom. In addition, warm pastries, dala horse teacakes, and vegan cookies will be on the menu. The ScandiCafé will be open for the entire duration of the show and complimentary for NeoCon attendees.
In rhythm with the recent shift in business strategies within the retail sector, the concept behind our ScandiCafé is to provide an immersive, personalized experience. We have been closely following the trends and successes in business-to-consumer commerce, tracking its evolution, and applying these new concepts to B2B. Among many changes over the past few years, creating a memorable, interactive journey has been highly receptive across industries. Our new showroom reflects these newfound methods to refine the trade show experience for the design community.
“The showroom is implementing the best practices from retail as we see similar challenges facing design showrooms today. We have really created something extraordinary in this space, and we are excited for everyone to experience it first-hand.”
Be sure to visit our new Scandinavian Spaces showroom and ScandiCafé in suite #366 to catch a buzz on good coffee and design.
The smell of cinnamon, coffee, and fresh Swedish pastries will waft the 3rd-floor hallways, tempting attendees with sweets as delicious as our furniture in suite #366.